iApp provides detailed mobile app usage information on any app in China, no matter how large or small. Some of the metrics provided include Install Base, New Users, Active Users including DAU and MAU, Time Spent, Geographical Breakdown and Demographics. Data is self-sourced, from Aurora Mobile’s market leading position in providing SDKs for developers, with the largest SDK for push notifications. Currently, over 1.4 million apps use their SDKs, growing at over 1,000 apps per day. iApp’s sample size is the largest in the market with over 1.3 billion unique mobile devices per month, or over 90% of the devices in China. The data is updated with a lag of T+3 and history goes back to 2016.
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